LICENCE IN MARKETING – TECHNIQUES OF SAILS AND DISTRIBUTION / ALSO AVAILABLE IN FRENCH

Graduate students are able to fill in position of marketing assistants, junior chief of production, communication assistant, study responsables, chiefs of sectors, commercials, technical commercials… in the food-processing industries, distribution, study compagnies and consultancy…

Licence en Marketing

STUDY PLAN

  • Principles of Management 1
  • Financial Accounting 1
  • Macroeconomics
  • Economic Literacy
  • Mathematics 1
  • Introduction to Law
  • Financial Mathematics
  • Studying at the University
  • Advanced French 1
  • Computer Science 1
     
  • Principles of Management 2
  • Financial Accounting 2
  • Microeconomics
  • Computer Science 2
  • Mathematics 2
  • Corporate Law
  • Descriptive Statistics and Probability Calculations
  • Learning to Learn
  • French
  • English
     
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Management Accounting
  • Inferential Statistics
  • Computer Science: MOS Certification
  • Taxation (Individual Income Tax/Corporate Income Tax)
  • Financial and Monetary Institutions
  • Personalized Professional Project
  • French
  • English
     
  • HRM
  • Production Management
  • Financial Analysis
  • Capital Markets
  • Python Programming
  • Personal and Professional Skills Development
  • English
  • Entrepreneurship
  • Quality Management and Certification
  • E-commerce Lab
     
  • Marketing Strategy
  • Pricing and Product Management
  • Marketing Research
  • Sustainable Marketing and Corporate Social Responsibility
  • Consumer Behavior Analysis
  • Marketing and Advertising Law
  • Marketing Case Studies
  • Career Preparation and Personal Branding
  • Entrepreneurship
  • Marketing and Artificial Intelligence
     
  • Distribution Strategies
  • International Marketing
  • Marketing Communication
  • Quality Management System Audit
  • Data Analysis
  • Communication Techniques
  • English
  • Final Year Project
  • Operational Web Marketing
  • Entrepreneurial Culture
  • Digital Marketing