LICENCE IN MARKETING – TECHNIQUES OF SAILS AND DISTRIBUTION / ALSO AVAILABLE IN FRENCH
Graduate students are able to fill in position of marketing assistants, junior chief of production, communication assistant, study responsables, chiefs of sectors, commercials, technical commercials… in the food-processing industries, distribution, study compagnies and consultancy…
- Management principles I (Environment and business functions)
- Financial accounting I
- Introduction to Law
- Microeconomics
- Mathematics I (Analysis)
- French
- Computing 1
- Financial mathematics
- Management principles II (The management process)
- Financial accounting II
- Macroeconomics
- Descriptive statistics and probability
- Mathematics II (Algebra)
- English 1
- IT 2
- Commercial company law
- Management fundamentals
- Management accounting
- Fundamentals of Marketing
- Sociocultural activity
- Communication technique 1
- Personal development 1
- Tax system
- Inference Statistics
- HRM fundamentals
- Financial diagnosis
- Production management
- Preparation of an internship report
- Language skills
- Entrepreneurial skills
- E-Commerce
- Capital market and securities analysis
- Marketing strategy
- Price and product management
- Marketing research
- Analysis of consumer behavior
- Defense of the internship report
- Business English
- Career Management
- Business Law
- Services marketing
- Distribution strategies
- Marketing communication
- Analysis of marketing data
- Preparation of a mini-project or dissertation
- Communication technique
- Operational web marketing
- Digital Marketing
- Quality management and certification