MASTERS IN MARKETING – DISTRIBUTION AND CUSTOMER RELATION ALSO AVAILABLE IN FRENCH
The graduates from the Masters in« Marketing »are numerous:
- The job positions in marketing and management in the field of distribution: responsable marketing responsable, communication responsable, production chief MDD, sector and market manager,;responsable marketingresponsable of the commercial center,manager of animation and in franchise networks development .
- The job positions in the interface between marketing and distribution in the distribution and in the entreprises of huge consumption: clients, sector chiefs, category manager, responsable merchandising responsable, responsable of Trade-marketing, operational marketing.
- Customer relations jobs in the field of distribution and also in the majority of activity sectors (industry, banks, services...): chief projects CRM, electronic commerceand online trading , responsable of sails discounts, responsable of direct marketing and interractive marketing, responsable of loyalty programs, management of consumers services.
- Strategy of entreprise
- Management of HR
- Consumers attitudes
- Commercial Negociation
- Trade Marketing
- Labor rights and collective conventions
- Interpersonal Communication
- Business English
- Distribution and logistics
- Supply chain management
- E-Commerceand virtual entreprise
- Management of SI
- Distributor strategy
- International distribution
- Distribution communication
- Purchasing and supply management
- Merchandising
- Advertising and promotion of mass market products
- Direct marketing
- Quality management (products and services)
- Data analysis
- Leadership and coaching
- Dynamics of cross-functional teams and Team Building
- Management of franchise networks
- Private label management
- Category management
- Marketing strategy
- Customer relationship management (CRM)
- Interactive marketing
- Audit and control of distribution networks
- Management and animation of distribution networks
- entrepreneurship
- Business Plan Workshop
- Business Game
- Internship, internship report and defense